Hornets Sports & Entertainment and Charter Communications announced that “Spectrum Center” will be replacing Time Warner Cable Arena as the name of the Hornets’ home arena with Charter’s merger with Time Warner Cable having taken effect earlier this year.
Spectrum is the brand name of Charter’s all-digital TV, internet and voice offerings.
Time Warner Cable entered into an agreement in 2008 for naming rights of the uptown Charlotte arena, which is operated by Hornets Sports & Entertainment.
Over the coming months leading up to the 2016-17 NBA season, Spectrum branding will replace that of Time Warner Cable throughout the building, including exterior and interior signage, the playing court and the new state-of-the-art scoreboard that is currently being installed.
Additional information, including the venue’s new website and social media handles, will be announced at a later date.
Since opening on Oct. 21, 2005, Time Warner Cable Arena has hosted more than 14.5 million visitors at nearly 1,700 events. Along with being the home of the Charlotte Hornets, the venue hosts numerous collegiate basketball events, major concerts, family shows and conventions.