Warriors to rebrand San Francisco project as 'Pavillion'

Look for the Golden State Warriors to ramp up their campaign to move to San Francisco in 2017 - with the first play being a rechristening of the building they want to build along the waterfront near the Bay Bridge.

It seems the team's handlers have determined that the word "arena" evokes too harsh an image among voters.

So they're going to start calling it the "pavilion" - which they think better describes the billion-dollar-plus building they envision for Piers 30-32.