NBA teams will no longer be outfitted by Adidas after the 2016-17 season, as the shoemaker and sports gear company said Monday it wouldn't renew its partnership with the league.
The league had already informed Adidas that it was opening the bidding for the next contract, according to a person familiar with the process. The NBA is to expected to announce a new partnership sometime around its Board of Governors meeting next month, the person told The Associated Press on condition of anonymity because details are still being finalized.
Adidas became the exclusive outfitter for the NBA, WNBA and NBA Development League in 2006 under an 11-year deal. Adidas supplies the NBA with uniforms and holds the rights to NBA-branded merchandise worldwide.