NBA could play morning games to accomodate Chinese viewers

Based on the emerging NBA television market in China, Commissioner Adam Silver, suggested the possibility of early starts to capture the prime-time market 12 time zones away.

"Maybe when the audience gets big enough in China and you're reaching 100 million people in China, to say, 'So maybe once in a while a team will play at 10:00 on Saturday morning,' " Silver said in an interview with Bloomberg News.