The Charlotte Bobcats took the next step in the process of becoming the Charlotte Hornets tonight when Chairman Michael Jordan unveiled the brand identity that will be used when the Hornets name returns to Charlotte for the 2014-15 season.
The team’s logos and wordmark were introduced during an on-court halftime ceremony that was emceed by Fox SportSouth’s Stephanie Ready and featured Hornets legends Muggsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka.
The primary logo utilizes the purple and teal color palette and features an aggressive-looking hornet that is ready to attack. Its piercing eyes, raised antennae, expanded wings and pointed stinger depict its relentless intensity.
Merchandise featuring the new Hornets brand identity will be available for purchase at the Bobcats team store on Jan. 18.