The NBA opened its new store in Manhattan on Fifth Avenue on Monday, a few blocks from the location it left when high rent caused it to move elsewhere more than four and a half years ago.
The 25,000-square-foot store, whose inventory is owned and operated by the league's online partner Fanatics, has jerseys and gear plus interactive spaces, including a player hand-size wall and an area where a fan can personalize a jersey with their name and number and walk out with it 15 minutes later.