The Atlanta Hawks unveiled their new primary and secondary logos Monday, and with it came the beginning of a new identity: The Atlanta Hawks Basketball Club.
The primary logo features the team's evolved "Pac-Man" unveiled to much fanfare during the 2014 Playoffs, with the Atlanta Hawks Basketball Club wordmark encircled around it.
The Hawks also unveiled a completely new secondary logo that pays tribute to the history of the city of Atlanta.
The Hawks also announced Monday that new uniforms, the most modern and cutting-edge in the NBA, will be unveiled before the 2015 NBA Draft.