Gatorade apologized Friday for comments posted to the company's Twitter feed after Miami Heat star LeBron James cramped up and had to leave Game 1 of the NBA Finals.
"Our apologies for our response to fans' tweets during (Thursday) night's Heat vs. Spurs game," Gatorade said in a release. "We got caught up in the heat of the battle. As a longtime partner of the Miami Heat, we support the entire team."
Gatorade has a long business relationship with the NBA. James is an endorser of Powerade, a Gatorade rival.
One of the tweets, in response to someone who directed a message toward the sports drink's feed, read that, "We were waiting on the sidelines, but he prefers to drink something else."