Portland Trail Blazers guard Damian Lillard has a profitable rookie shoe endorsement deal with Adidas, though that could change abruptly due to clever language in his contract.
Being that he took home the 2012-13 NBA Rookie of the Year award, became an NBA All-Star and reached other unique incentive clauses in his first two seasons, Lillard will be able to opt out of his shoe contract at the end of the basketball season and either renegotiate a more lucrative deal with Adidas, or open negotiations with Nike, Brand Jordan, Reebok or Under Armor.