Today the Chicago Blackhawks, the Chicago Bulls, the United Center Joint Venture and United Airlines announced a new sponsorship agreement that will ensure the naming rights of the United Center for the next 20 years. Financial terms were not disclosed.
United Airlines will continue to serve as the Official Airline of the United Center, the Bulls, and the Blackhawks, and will receive advertising and promotional exclusivity in the Airline category and logo usage rights for all three entities.
Additionally, United Airlines will be the presenting sponsor for the United Center 25th Anniversary Celebration during the 2019-20 season.
The United Center, home to the Chicago Blackhawks and Chicago Bulls, is the largest arena in North America. Since its opening in 1994, the United Center has welcomed over forty million guests and hosts over 200 events each year.