LA Clippers unveil new logos during daylong publicity blitz

Doc Rivers, Clippers owner Steve Ballmer and a host of former players and team employees crisscrossed the Southland to publicize the franchise's revamped branding and uniforms, handing out thousands of shirts and untold tons of free food.

The cosmetic changes are the latest step in the thorough transformation of a long-struggling franchise that became an NBA title contender shortly before Ballmer paid $2 billion for the club 10 months ago.

The Clippers aren't entirely abandoning their tepid past, but they're making moves to emphasize their bright future.