NBA reaches 5-Year, $500M deal to televise games in China

The NBA and Tencent Holdings Limited, a leading provider of comprehensive Internet services in China, announced a five-year expansion of their partnership that will create the league's largest international digital partnership. The new partnership will be effective on July 1, 2015.

As the Exclusive Official Digital Partner of the NBA in China, Tencent will feature a record number of live NBA games and deliver enhanced original NBA programming and highlights, including NBA preseason and regular-season games, NBA All-Star, the NBA Playoffs, The Finals, NBA Summer League and the NBA Draft through personal computers system and mobile devices.

NBA live games and content will be available for fans to access through Tencent's NBA sections on QQ.com, v.QQ.com, QQ and Mobile QQ, Qzone, Weixin, Tencent Video app, and Tencent News app.

According to reports, the five-year deal is worth between 500M and 700 million dollars.